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Case: Redesigning bait.dk
An official Aalborg University website for the line of study called "Bachelor in Information Technology" (BaIT).
Before
After
Context
- Project position as co-developer of Aalborg University student website
- 2009
My contribution included
- Consulting stakeholders
- Developing website concept
- Improving information architecture
- Copywriting
- Slideshow programming
Solution benefits
- More clear unique selling point: "3 fagligheder..."
- Highly relevant info moved up-front: Admission criteria, etc.
- "Text overload" reduced by "chunking" in slideshow
- Consistency with other Aalborg University sites (topbanner, navigation etc. dictated by university style guide)