Andreas G. Ibsen, Interaction Designer
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Case: Redesigning bait.dk

An official Aalborg University website for the line of study called "Bachelor in Information Technology" (BaIT).

Before

bait.dk before

After

bait.dk after

Context

  • Project position as co-developer of Aalborg University student website
  • 2009

My contribution included

  • Consulting stakeholders
  • Developing website concept
  • Improving information architecture
  • Copywriting
  • Slideshow programming

Solution benefits

  • More clear unique selling point: "3 fagligheder..."
  • Highly relevant info moved up-front: Admission criteria, etc.
  • "Text overload" reduced by "chunking" in slideshow
  • Consistency with other Aalborg University sites (topbanner, navigation etc. dictated by university style guide)

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